Its about time the rapper realizes his mistakes, he finally opened up about his departure from Nike
in an interview with I Am Tall Boy. The hip-hop star has reportedly
inked a new deal with Adidas worth $10 million after relations between
he and Nike soured over creativedifferences. Despite previously publicly
blasting the sports apparel giant for not handling his deal the way he
would have liked, West had a much more gracious demeanor when he spoke
of his former business associates.
“I really feel honored to have had the chance to blow Yeezy
[sneakers] up with Nike,” West said in the interview. “I really
appreciate everything they did for me. I’m not knocking them on the way
out or burning no bridges. I apologize for my frustration earlier.”
Kanye also spoke about how his interests in branding and
fashion compare to the approach he has taken with his career in music.
He likened the new Adidas deal to his signing with Dame Dash and Roc-A-Fella Records to begin his hip-hop career.
“Man, it just feels good to be able to create more,” West said, “[To]
create product that I can control the pricing on, that I can do quality
control on and I feel very comfortable to have a great partner backing
my ideas and allowing me to think and be creative, giving me that shot
the same way how Dame [Dash] gave me a record deal ten years ago, gave
me a shot and I was able to do something creative with it.”
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